Dec 5, 2023, 4:19 pm EST
Joel R. McConvey
In basketball, palming is technically a carrying violation, but palming for a beer is now allowed for fans of the Leuwen Bears, a Belgian hoops club that has partnered with Perfect-ID to enable purchases using palm biometrics with its Palmki platform.
According to a release, the system was formally launched last month when Perfect-ID’s director, Marc Strackx, scanned his palm with Palmki to purchase a frosty Stella Artois, which sponsors the Leuwen Bears.
“Palm payment is an innovative and secure way to complete transactions, and we are confident it will significantly enhance the fan experience at Leuven Bears games,” says Strackx. The Palmki biometric digital identity verification palm key, based on palm vein biometrics, operates through the cashless closed payment system Ping.Ping, which allows users to load funds onto an account associated with their palm scan.
“As the European Capital of Innovation, we always strive to break new ground when it comes to innovation,” says Johan Geleyns, Leuven’s Alderman for Sport and Trade. “Palmki’s technology brings together everything that Leuven excels in: top sports, innovation, and welcoming hospitality.”
The deal is Palmki’s second with a pro sports team in Belgium, following a contract with football club KAA Gent.
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